WE ARE FIREBREAK
Firebreak is a hospitality-focussed
business operating in four distinct areas:
- Hospitality Management.
- Consultation and advisory services to hospitality businesses.
- Acquisition of hospitality assets.
- Hotel Development
Since 2010 Firebreak has been working with distressed enterprises, helping
stakeholders to achieve successful turnaround. This has involved working
closely and extensively with all stakeholders, including receivers, banks,
owners, investors, developers and those holding – or acquiring - outstanding loans leveraged on properties involved.
Firebreak’s success in these areas comes from the specific expertise
represented on the team, which includes operational, financial and
development experience in the hospitality sector, and corporate finance
experience across a range of industries
OUR TEAM
Adrian holds a BSc (Management) from Trinity College Dublin. Adrian cut
his teeth in Ernst and Young, Dublin, where he spent eight years, becoming
a fellow of Institute of Chartered Accountants in the process. He then spent
two years at Dolmen Corporate Finance and Ion Equity, before taking up
the position of Managing Director at Capital Bars, where he spent 9 years.
In 2010, Adrian left to pursue his vision for Firebreak, which he continues to
lead and build.
Adrian Shanagher
Mary Staunton
Mary has been in the hotel business since 1993 having worked with the
International Hotel Group, Forte, Fitzpatrick Hotel Group, The Heritage
Hotel Group and The Morrison. From 2012 to 2014 Mary took on two
individual short term projects at the Beresford Hotel and Druids Glen.
Mary worked as Cluster Revenue Director for Tetrarch Hospitality from 2014 until February 2016. Mary's area of expertise is Revenue/Yield Management and ecommerce.
Hugo Pinto
Hugo graduated with an IT degree from the Universidade do Minho in
Portugal in 2000. He started his career at Sheraton Hotel and Pine Cliffs
Resort, a luxury collection hotel by Starwood and moved to Ireland in 2008,
where he continued his experience with Dalata and their Maldron Hotel in
Cardiff Lane, Dublin. Subsequently Hugo became General Manager at
Beresford Hotel, Ocean Bar, Lismore House Hotel and Clonmel Park before
joining Firebreak.
WHAT WE DO
Firebreak’s extensive experience,
in both finance and hospitality,
puts us in an ideal position to identify
unexploited opportunities and areas
of under performance within a business.
This in turn enables us to rationalise
or optimise, as appropriate, to create
viable businesses that are ready to
thrive. We achieve this in a number
of ways, including:
• identifying acquisition opportunities on behalf of our clients
• assessing and evaluating hospitality assets that are underperforming,
and providing strategies and recommendations
• devising, implementing and managing turnaround strategies and
financial modelling for distressed hospitality enterprises.
• assisting clients with due diligence and the bidding process, in the
acquisition of hospitality assets
• implementing organisational change, including the installation of new
management teams and structures
• the management and operation of hospitality assets
• the optimisation of purchasing and labour costs
• helping with all aspects of opening or re-launching a hospitality business,
including development, refurbishment, market re-positioning
and re-branding.
In addition, Firebreak seeks suitable properties in which to invest.
Firebreak was established in 2010,
during what was probably the most
challenging period in the history of
the Irish hospitality industry, and in
the midst of a global recession.
Our ability to achieve turnaround
for clients, and to optimise
hospitality businesses in this
adverse environment, is evidence
of our uniquely successful approach.
That approach owes its strength to Firebreak’s:
• deep sectoral experience
• unique blend of hospitality, finance and corporate finance expertise
• extensive base of contacts across a variety of industries, sectors & markets
• dedicated, results-focussed team.
At Firebreak our relationships with investors, clients, personnel and
suppliers are central to our success. We treat every asset as if it were our
own, giving our full attention to each project we are involved in.
PROJECTS
Morrison Hotel, Dublin
Beresford Hotel
Thomas Read
Four Seasons
Powerscourt Hotel
Mount Juliet
Mount Wolseley
Killashee House
City West Hotel
Jacobs Inn Hostel
Clonmel Park
Bellinter House
Aherlow House Hotel
Andrews Lane Theatre
Other projects
Operation and Asset Management
Reopening and operation
Operation and Asset Management
Advising London and Regional on strategic options
Acquisition, turnaround and asset management
Acquisition, turnaround, operation and asset management
Acquisition, performance enhancement, operation and asset management
Acquisition, performance enhancement, operation and asset management
Acquisition, performance enhancement, operation and asset management
Acquisition, performance enhancement, operation and asset management
Acquisition, performance enhancement, operation and asset management
Advising ownership on operations and assistance with ultimate sale
Acquisition, reopening, operation, turnaround and ownership of asset
Assembling an investor group for the acquisition of
Andrews Lane Theatre for proposed hotel development
Advising a number of potential acquirers on portfolio loan sales
Advising a number of portfolio loan acquirers on asset sales
Advisory services in relation to 60m of overseas assets for a
private client in a single deal
Acquisition assessment and evaluation and bidding on over a dozen
other hotel projects
